Over the last six months, Weinstein noted, the company has focused more intently on its AI systems, “both operations research-powered and machine learning–powered systems to give customers better recommendations,” contributing to the company’s 40% YoY growth and strengthened customer loyalty.
When users sign up for Hungryroot, they are prompted to answer questions about their food preferences and dietary needs. By “asking the right questions,” Weinstein said, Hungryroot’s machine learning has a “powerful head start” to provide even more improved ingredient, product and recipe recommendations than the last.
“We’ve been able to improve [retention] dramatically over the course of the last two years. It’s up more than 50% in the first six months and customers tend to spend more than 50% with us now than they did two years ago,” Weinstein emphasized.
Weinstein credits two-thirds of Hungryroot’s sales revenue to its fine-tuned AI